About Us

R A D I C A L

'Radical' is a contemporary pret womenwear brand based out of Kolkata. It focuses on using pure silk fabrics and combining them with intricate beadwork, hand dyeing techniques and original silk screen and digital prints. The result is an elegant, feminine line with classic and contemporary silhouettes paired with beautiful embroidery without any compromise in quality.

Currently it is successfully retailing from multi-designer stores all over India such as Fuel (Mumbai), Zenon (Kolkata), Aza (Mumbai), Anantam (Delhi), Anonym(Hyderabad) to name a few. At Radical, we explore a lot of traditional embroidery techniques and marry them with western silhouettes and patterns for a contemporary new age Indian look for the modern woman. Our production team comprises of in house Pattern makers, Tailors, Hand and machine embroiderers and hand finishing experts.

While executing all of our production in house, we are able to maintain strict quality control and ensure impeccable finish of every garment. Creating variations of textures and origami continue to be our signature style that we incorporate cleverly into our easy to wear outfits.

THE FOUNDER

Radhika's love for the arts dawned at a young age when she was encouraged to pursue sketching and music. Trained in Indian Classical Music, she developed a fondness for expressing herself and honing a craft. Equipped with a business degree, she successfully applied to The Parsons School of Design, New York,to study apparel design. Radhika was inspired and found herself immersed in the cultural and artistic diversity of the Big Apple.

She further gained valuable experience in her field working as par of the design teams at Coach, Kenneth Cole and Club Monaco.In her last stint, prior to Radical, she was a part of the founding team which globally launched the "Reed Krakoff" luxury brand.

Upon returning to India, she found a large section of Indian Crafts dying as India turned to modernization and fast fashion replaced slow fashion. Many of these artisans were poorly paid and turned to menial jobs away from homes to provide
for their families. With a thirst to revive these art forms, and armed with technical knowledge of making styles that are relevant and desirable, Radical was born.